Full-funnel attribution
Every lead carries its full lineage — ad campaign, page, conversation, outcome — joined automatically across phone, email, and UTM.
First touchMulti-touchUTM stitching
Every lead, tracked. Every dollar, attributed.
From the first ad click to the booked job — see exactly where revenue is coming from, where it's leaking, and which channel to feed next month's budget.
- 13mo
- Historical data
- 100%
- Conversations searchable
- 0
- Lines of code required
- 12+
- Native integrations
Live dashboard
Your pipeline. In one view.
Niche auto-instruments every conversation. The KPIs, funnel, hour-of-day heatmap, and lead lineage update live as calls and texts roll in.
Pipeline · Last 30 days All sources · refreshed live
Total leads
1,247
+12% vs prev period
Booked jobs
412
+18% vs prev period
Conversion
33%
+3.2 pts vs prev period
ROAS
5.8x
+0.9x vs prev period
Lead funnel
Last 30 days- Inbound 100%1,247
- Engaged (replied) 72%892
- Qualified 42%518
- Booked 33%412
- Completed jobs 31%389
Bookings by channel
Live- Voice AI 184 $1,840
- SMS Automation 152 $1,520
- Workflow runs 56 $560
- Web Chat 20 $200
Lineage
From ad click to booked job — in one chain.
- 0s
Ad click
Google LSA · "Drain emergency"
- +8s
SMS reply
Niche replies on the lead's preferred channel
- +95s
AI Phone Call
3-min call · qualified · address captured
- +4m
Appointment booked
Held on Housecall Pro · confirmation queued
- +4m 6s
CRM record
Full transcript + lineage saved · $42 spend → $640
15.2× ROAS on a single lead. Click any step in your real dashboard to drill into the transcript, the calendar event, or the CRM record.
What you measure
Nine reports you actually open.
Searchable conversation library
Find any call or text by content, sentiment, intent, or outcome. Bookmark phrases, share clips, surface the moments that close deals.
TranscriptsSentimentTags
Cohort dashboards
Slice performance by source, channel, vertical, ZIP, time-of-day, language, and customer segment. Save cohorts, share dashboards.
Custom cohortsSave + shareCompare periods
Loss + win analysis
Niche labels every dropped lead with a reason (out-of-area, unqualified, slow response, dropped conversation) and surfaces what your winners had in common.
Drop-off reasonsPattern detectionReplicate
Spend ↔ revenue ledger
See exactly where every dollar goes and what it returned. Catch wasted spend nightly. Reallocate to the channels actually booking jobs.
ROASWaste detectionChannel mix
Live + historical
Real-time pipeline view + 13 months of history with anomaly detection. Spot the moment your CPL spikes before you commit to next month's budget.
LiveAnomaly alerts13mo history
Exports + API
Power BI, Looker Studio, and a typed REST API. Read every lead, call, message, and conversion event into your own warehouse.
Power BILookerREST API
Auto-redacted PII
Send a dashboard link to a board, an investor, or an agency. Phone numbers, addresses, and names are auto-masked on view.
SOC 2Read-only linksPer-role
Auto-instrumented
Every Niche call, text, workflow, and CRM push is logged automatically. No tagging, no manual events, no "who broke the dashboard."
Zero setupIdempotentAudit log
Exports + integrations
Bring your own warehouse.
Live dashboards stay in Niche. Raw event streams flow into Power BI, Looker, Snowflake, or your typed REST endpoint — your data, your call.
Warehouses + BI
- Power BI
- Looker Studio
- Snowflake
- BigQuery
- Metabase
CRMs
- HubSpot
- Salesforce
- Housecall Pro
- AccuLynx
- Lead Docket
- GHL
Ad platforms
- Google LSA
- Google Ads
- Meta Ads
- Yelp
- Thumbtack
- Angi
Identity + dedupe
- Phone
- UTM
- Caller ID match
- Address fuzzy match
Trusted by 4,500+ service businesses
Stop guessing.
Start attributing.
Bring 90 days of leads. Niche reconstructs the lineage, surfaces the leaks, and shows you exactly which dollars to defend.