Answer every call. Book every job.
Niche picks up on the first ring, qualifies the lead, checks your calendar, and locks in the appointment — at 2 AM, in Spanish, after a missed call, whatever the situation.
- < 1s
- Pickup latency
- 98%
- Calls answered
- 15s
- Callback SLA
- 12+
- Languages
Live demo
Press play. Watch the call.
Hit play. A real Niche call from start to finish — transcript animates in time with the audio, the waveform reacts to who's speaking, and the right rail surfaces every decision the AI makes.
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Press Play call to listen to a real Niche call.
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Anatomy of a conversion.
Every call follows the same shape — identify, qualify, book, hand off — and Niche owns each step end-to-end.
- Step 01
Identify
Caller ID is matched to your CRM. Niche greets returning customers by name and pulls up their history before they finish saying hello.
- Step 02
Qualify
Niche parses intent, checks against your featured services, and decides on the spot: book, route, or politely decline with a referral.
- Step 03
Book
Real-time availability is read off Google Calendar or Housecall Pro. The slot is held, the confirmation is queued, and the tech is dispatched.
- Step 04
Hand off
Transcript, recording, summary, and CRM record land in your inbox. Your team sees what was promised before the customer hangs up.
The cost of voicemail
What happens to the next call?
The call goes to voicemail
- Caller hangs up after 4 rings. They call the next plumber in line.
- Voicemail picks up. 75% never leave a message.
- Your CSR sees the missed-call in the morning — by then the job is booked elsewhere.
- You paid for the lead. You didn't get the job.
Niche picks up before the second ring
- Greeted by name, in their language, in under a second.
- Intent parsed and matched to your services in real time.
- Slot held on your calendar before the caller hangs up.
- Confirmation text, CRM record, and tech dispatch — all queued automatically.
Intelligent Routing
Niche understands intent the moment the caller speaks and routes them to the right team, queue, or workflow.
Natural Conversation
No IVR. No "press 1 for…". Niche talks the way your best CSR talks — interruptible, patient, and on script when it counts.
Missed-Call Recovery
When a call slips, Niche calls back within 15 seconds — usually before the caller has dialed the next number.
Live Booking
Niche reads your real calendar — Google, Housecall Pro, Calendly — and holds the slot before the caller hangs up.
QA Built-in
Every call transcribed, summarized, scored, and searchable. Catch a bad answer once, fix it everywhere.
Speaks Their Language
Niche detects the caller's language and switches voice profiles mid-call. English, Spanish, and 10+ more out of the box.
Trusted by 4,500+ service businesses
