Reply in seconds. Book in minutes.

AI-powered texting that engages every lead in under 10 seconds, qualifies the request, books the appointment, and pushes the record to your CRM — without a human in the loop.

Book Demo Play the thread
8.4s
Median first reply
73%
Lead → conversation
31%
Lead → booking
24/7
Always on

Live demo

Watch a real conversation.

Pick a scenario. The thread animates in real time — Niche types, qualifies, books, and the right rail surfaces every decision the AI makes along the way.

Live SMS Demo

Sarah K. · Yelp lead

Ready · press play

SMS

Press Play thread to watch Niche handle the conversation.

Idle

Lead to booking

Four steps, no babysitting.

  1. Step 01

    Lead arrives

    Niche listens on every lead source — Yelp, Google LSA, Thumbtack, web forms, missed calls, even a direct text to your number.

  2. Step 02

    AI replies in seconds

    Within 10 seconds, Niche sends an on-brand SMS that opens the qualification. The conversation feels like your best CSR.

  3. Step 03

    Books the appointment

    Niche reads your live calendar, offers real slots, holds the chosen time, and pushes the booking to your CRM with full context.

  4. Step 04

    Hand off + follow up

    Owner gets a digest. Customer gets a reminder. Niche retries the lead on email + call if they go quiet. Nothing falls through.

Inside the brain

Nine things every Niche SMS does for you.

Instant first reply

SMS in under 10 seconds of lead arrival — across Yelp, Google LSA, Thumbtack, web forms, and missed calls.

YelpGoogle LSAThumbtackWeb forms

Multi-turn qualification

Niche handles the back-and-forth like your best CSR. Asks the right questions, captures structured data, escalates only when needed.

AddressService typeUrgencyTime window

Calendar booking

Drops real open slots into the chat. Confirms with calendar invite, SMS reminder, and a one-tap reschedule link.

Google CalHousecall ProCalendly

Reschedules + cancels

Handles change requests gracefully, holds the slot for the waitlist, and updates the CRM + calendar atomically.

RescheduleCancelWaitlist

Multi-channel brain

Same conversation, any channel. SMS, WhatsApp, iMessage, RCS — all unified into one threaded history per customer.

SMSWhatsAppiMessageRCS

Smart follow-up

No reply? Niche retries at the right cadence — same channel, then SMS → email → call — until the lead engages or the limit is hit.

CadenceEscalationCompliance

Compliance built-in

10DLC registration, TCPA opt-in/out, STOP/HELP keywords, and a full audit log per number. No more side-of-desk spreadsheets.

10DLCTCPASTOP/HELP

CRM-native

Lead, conversation, appointment, and lifecycle status pushed to your CRM live. No copy-paste, no nightly sync.

HubSpotAccuLynxHousecall ProGHL

Performance tracking

Response rate, conversation length, lead-to-booking ratio, CSAT — by source, hour, and message type. Search every word.

CSATConversionSource

The cost of slow texts

Two minutes is the new "too late."

The Lead Response Management Study found you're 21× more likely to qualify a lead inside 60 seconds vs. 30 minutes. Niche replies in ~8.

Without Niche

The text waits until morning.

  • Yelp DM sits in a separate inbox no one opens.
  • Lead messages 3 other plumbers in the next 7 minutes.
  • By 8 AM the job's booked elsewhere — you paid for the lead anyway.
  • CSR opens the thread, types "Sorry for the delay…", lead never replies.

With Niche

8 seconds, on rails.

  • Niche replies on Yelp, native chat, in the channel the lead actually uses.
  • Service check, address, urgency, and time window captured in ~6 messages.
  • Booked on the live calendar, confirmation queued, CRM record created.
  • Owner sees the booked job before they finish coffee — with a full transcript.

Plays nicely

Connected to your stack.

Niche pulls from your lead sources, books on your real calendar, pushes to your CRM — and texts on the channel the customer prefers.

CRM

  • HubSpot
  • Salesforce
  • Housecall Pro
  • AccuLynx
  • Lead Docket
  • GoHighLevel

Calendar

  • Google Calendar
  • Housecall Pro
  • Calendly
  • Outlook

Channels

  • Twilio SMS
  • WhatsApp Business
  • iMessage Business
  • RCS

Lead sources

  • Yelp
  • Google LSA
  • Thumbtack
  • Angi
  • Facebook Lead Ads
  • Webhook

Trusted by 4,500+ service businesses

  • Home Quality
  • 1-800 Water Damage
  • 4EverFix
  • Attic Heroes
  • Greener Cleaner
  • Can Do Crew
  • Rose Mortuary
  • Climate Heating & Cooling
  • Davison Roofing
  • East County Glass & Window
  • Foundation Repair

Stop losing leads
to the text you forgot.

Book Demo Start Free Trial

Free 10-day trial · No credit card · Bundles with Voice AI from $499/mo.