Yelp Lead
Webhook lead from Yelp
Trigger
Every lead, on rails. Build the path.
Workflows decide what happens to every lead — qualify, message, call, route, book. Drag nodes, draw edges, watch them light up as runs flow through.
Live demo
Press play. Watch it run.
Pick a scenario. Hit Run dry. The workflow walks itself — nodes turn green as they finish, edges trace the path taken, and the context inspector grows with every key written.
Triggers seed context
A Yelp lead writes lead_id, customer_name, and more.
Decisions split the path
A Service Check emits offered or not_offered.
Actions take the work
Reply, book, push to CRM, notify the team — all in one run.
Built like an engine.
Workflows are directed graphs. Nodes do work, edges pick the path, context flows forward, and every run is replayable from start to finish.
Validated at design time
Save fails if the graph has a cycle, a wrong edge label, or a node that needs data nothing upstream provides.
Pause & resume
A delay sleeps for 30 minutes. A chat waits for a reply. A human review waits for approval. Resume is exact.
Versioned & replayable
Every save is an immutable version. Edits don't affect runs in flight. Step through any past run frame by frame.
Idempotent actions
No double-texted leads. No duplicate CRM rows. Side effects use deterministic keys so retries are safe.
Node catalog
The building blocks.
Thumbtack Lead
Negotiation from Thumbtack
Trigger
Google LSA Lead
Inbound LSA email
Trigger
Inbound Call
Phone call event
Trigger
Chat Widget Lead
Website chat session
Trigger
Email Lead
Inbound email parsed
Trigger
Website Form
Form submission
Trigger
Manual
Started from the UI
Trigger
Campaign Contact
Linked to a campaign
Trigger
AI Classify
LLM picks one of N labels
Decision
Service Check
Do we offer this service?
Decision
Time Gate
Business hours, holidays, after-hours
Decision
Condition
Deterministic branch on a value
Decision
AI Text Chat
Multi-turn SMS or chat
Conversation
AI Phone Call
Outbound AI voice call
Conversation
Wait for Reply
Pause until they respond
Action
Delay
Wait a configured duration
Action
Send Message
Reply on the lead's channel
Action
Send Email
Email via Resend
Action
Send SMS
SMS or WhatsApp via Twilio
Action
Push to CRM
GHL, AccuLynx, Lead Docket…
Action
AI Extraction
Pull structured fields
Action
Webhook
POST JSON to any URL
Action
API Request
Call any HTTP endpoint
Action
Web Search
Search the web
Action
Human Review
Pause for approval
Action
Notifications
Email, SMS, Slack, webhook
Action
Templates
Start from a proven flow.
Each template is a real workflow used by Niche customers — clone it, tweak it, run it.
Yelp lead → book the job
Qualify, check availability, book, push to CRM.
- Yelp Lead →
- Service Check →
- AI Text Chat →
- Notifications →
- Push to CRM
Missed call recovery
When a call goes unanswered, text within 10s and try again.
- Inbound Call →
- Time Gate →
- Send SMS →
- Wait for Reply →
- AI Phone Call
Severity-based routing
Emergencies get a call, standard jobs get a text, low-priority queue.
- Inbound Call →
- AI Classify →
- AI Phone Call →
- Send SMS →
- Delay
After-hours intake
Capture leads at night, follow up first thing in the morning.
- Inbound Call →
- Time Gate →
- Send SMS →
- Delay →
- AI Phone Call
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