How we text, and how to stop.

Niche replies on behalf of service businesses. Every message is consent-based, traceable, and one reply away from off — every time, no questions asked.

STOP

Opt out

Reply from any thread.

HELP

Sender info

Get our name + contact.

START

Opt back in

Re-engage after a STOP.

Keyword commands

Reply with a word. We listen.

STOP

Also accepts

UNSUBSCRIBE · CANCEL · QUIT · END

Auto-reply

"You're unsubscribed. We won't text this number again. Reply START to opt back in."

Hard opt-out · enforced within seconds, permanent until you opt back in.

START

Also accepts

UNSTOP · YES · OPTIN

Auto-reply

"You're back in. We'll reach out when you have an active service request."

Re-opt-in · clears a prior STOP. Standard message rates apply.

HELP

Also accepts

INFO · SUPPORT

Auto-reply

"Niche AI · texts on behalf of <business>. Msg+data rates may apply. Reply STOP to opt out. support@nicheandleads.com"

Help reply · sender ID, opt-out, contact, and rate disclosure.

Message scope

What we send. And what we don't.

We do send

Transactional + conversational only.

  • First reply to a lead

    When a homeowner submits a Yelp / LSA / Thumbtack / web form lead, Niche replies within 8 seconds on their preferred channel.

  • Appointment confirmations

    Booking summaries, time + address recap, reschedule + cancel links — the messages a customer expects.

  • Reminders

    30 min before arrival, day-of-job reminder, and post-job follow-up — all clearly transactional.

  • Direct replies to customer messages

    The bulk of activity. Niche replies in-thread to questions the customer initiated.

We don't send

No cold blasts, no resale.

  • Cold marketing blasts

    Niche never texts a list of phone numbers that didn't first reach out to a business.

  • Promotional offers

    Niche doesn't run sale, coupon, or upsell campaigns without explicit opt-in beyond the service request.

  • Resale or third-party content

    Your contact info is never shared with or used by a third party for their own outreach.

  • Messages after STOP

    Once you opt out, the only message you'll receive is a single confirmation — and nothing after that.

Opt-out flow

Off in seconds.

  1. Step 01

    You reply STOP

    From any thread. Capitalization doesn't matter. STOP / UNSUBSCRIBE / CANCEL / QUIT / END all qualify.

  2. Step 02

    Carrier confirms

    Within seconds, the carrier registers the opt-out at the network level for the sending number.

  3. Step 03

    Niche locks the record

    We block outbound on that thread + flag the number across every business using Niche's shared compliance ledger.

  4. Step 04

    Confirmation reply

    You get one final message confirming the opt-out. No messages after that until you reply START.

Compliance

Registered and audited.

Niche operates as a registered messaging service provider. Every brand we send for is 10DLC vetted via The Campaign Registry, every campaign carries explicit purpose, and every message is logged with full delivery state.

Compliant

TCPA

Compliant

10DLC

Compliant

TCR

Compliant

SOC 2

Carriers covered

  • AT&T
  • T-Mobile
  • Verizon
  • US Cellular
  • Spectrum Mobile
  • Boost
  • Cricket
  • Metro

What's in your audit log

  • Consent timestamp Captured at lead origin (Yelp / form / inbound text)
  • Channel + source Which platform, which campaign, which agent
  • Message body Every inbound + outbound message stored verbatim
  • Delivery state Sent / delivered / undelivered / opt-out reason
  • Keyword events STOP / START / HELP triggers + responses
  • Operator actions Manual sends, overrides, and human takeovers

Audit logs are retained for 13 months. Export as JSON or CSV from your dashboard at any time.

FAQ

The fine print, made readable.

  • How is consent collected?

    Consent is collected when a lead initiates contact through a Niche-connected channel (Yelp, Google LSA, Thumbtack, Angi, web forms, or a direct text to a Niche-managed number). The act of reaching out to a business constitutes express written consent to receive a response via the same channel, in line with TCPA Section 227 + FCC interpretation.

  • What's the message volume?

    Strictly demand-driven. A typical thread is 4–8 messages over a few days — initial reply, qualification, confirmation, reminder, and post-job. There are no scheduled blasts unless a customer separately opts into a marketing program.

  • Do you support STOP and HELP keywords?

    Yes. STOP, UNSUBSCRIBE, CANCEL, QUIT, END are all treated as opt-out and applied within seconds. HELP and INFO return a sender-identifying reply with the business name, our company, and a contact path.

  • Is Niche 10DLC registered?

    Yes. Niche operates as the messaging service provider for businesses. Every brand we send for goes through 10DLC brand + campaign vetting (TCR-registered). High-risk verticals (financial, debt, gambling) are not supported.

  • Are messages encrypted?

    Messages in transit between Niche and carrier networks are encrypted (TLS). At rest, message content is stored in encrypted columns inside our SOC 2-controlled database with restricted access and full audit logging.

  • Can I delete my phone number from your system?

    Yes. Email support@nicheandleads.com or reply DELETE to any thread. We remove the record within 30 days, retaining only the minimal opt-out flag required by carrier rules so we don't accidentally text you again.

  • Do international numbers work?

    Niche supports US + Canada (+1) phone numbers out of the box. Other countries are evaluated case-by-case for compliance — open a ticket if you need coverage.

  • What if I get a message I didn't expect?

    Reply STOP and email support@nicheandleads.com with the message. We'll trace the origin business, audit consent, and take corrective action — including refunds where applicable.

Message frequency

Demand-driven. A typical thread is 4-8 messages over a few days. No scheduled blasts.

Message + data rates

Standard rates may apply depending on your mobile carrier and plan. Niche does not charge for receiving SMS.

Data handling

Phone numbers and message content stored in encrypted columns. Never sold to third parties.

Carrier compliance

TCPA + 10DLC compliant. Proper sender ID + opt-out handling across all carriers in the US + Canada.

Questions about
a message you got?

Reply STOP from any thread to opt out instantly. For everything else — origin trace, refund request, data export, carrier dispute — our team replies same-day.

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