We're building the front desk service businesses always wanted.
Service businesses lose more revenue to missed calls than to any other failure mode. We built Niche so they never miss one again.
A few of the 4,500+ businesses on Niche
Traction
Real numbers. No press releases.
- 4,500+
- Businesses live
- 1M+
- Voice minutes / month
- $30M+
- Pipeline recovered
- 97%
- Customer retention
Why we exist
A $9,000 answering service that didn't answer.
In 2022, our founder Tristan was running a marketing agency for service businesses. The pattern was always the same: agencies spent thousands a month driving leads, and the leads went to voicemail.
One HVAC operator was paying $9,400/month for a live answering service that booked zero jobs. Another roofer was paying $310 per booked inspection — because half the leads went to voicemail and the other half waited 47 minutes for a callback.
The fix wasn't more humans. It was an AI that picks up in under a second, qualifies the call, reads your calendar, and books the job — every time, in any language, at any hour. That's Niche.
We're independent, profitable, and built for the long haul. Niche isn't venture funded — every roadmap decision is made by the people running the platform, with the customers running the platform.
"I was paying $9,400 a month for an answering service that booked zero jobs. Tristan showed me Niche and inside 30 days we'd replaced them, recovered $42K in missed-call revenue, and our techs stopped getting paged at 2 AM for non-emergencies."
How we operate
Four things we won't compromise.
- 01
Ship the thing that earns.
We measure success by jobs booked, not features shipped. Every roadmap decision starts with a customer's revenue, not a competitor's pricing page.
- 02
Voice deserves the same care as code.
AI that talks to a homeowner at 2 AM during a flood is not a chatbot demo. We treat every conversation as a live, high-stakes moment.
- 03
Be honest about trade-offs.
Niche is great for some teams and wrong for others. Our website tells you when to pick a competitor. We'd rather lose a deal than win the wrong one.
- 04
The operator is the expert.
We build for the dispatcher, the owner, the office manager who has been running the phones for 14 years. Their judgment beats our intuition every time.
Timeline
Three years of compounding bets.
- 2022
Niche founded by Tristan in Tampa, FL after years selling AI services to local agencies.
- 2023
First HVAC pilot with Climate Heating & Cooling — replaces $9K/mo answering service with AI.
- 2023
Outreach engine ships. First agency white-label deployment at 50+ end clients.
- 2024
AccuLynx + Housecall Pro integrations go live. 4,500+ businesses on the platform.
- 2024
Voice AI handles 1M+ minutes/month. Partner program crosses 90 active resellers.
- 2025
Outreach Campaigns + AI Workflow Builder. SOC 2 Type II audited. 24/7 enterprise support.