Calls in HubSpot. Deals on your pipeline.
Niche reads + writes HubSpot contacts, companies, deals, and tickets. Every call + text logs as a HubSpot activity with transcript attached. Outreach campaigns pull from any list or view; dispositions push back to update deal stages.
What syncs, and when
No CSVs. No nightly cron.
Live, bidirectional, idempotent. Niche reads what it needs from HubSpot and writes back at the right moment in the conversation.
- Contacts + companies Both Live
- Deals + lifecycle stages Both Live
- Activities (calls + meetings) Out End of call
- Tickets Out End of call (on demand)
- Marketing list segments In On campaign create
- Workflow enrollment triggers Out End of call
What it actually does
Five things only happen when Niche talks to HubSpot.
Activity logging on every call
Each Niche interaction lands as a HubSpot activity (Call or Meeting) on the right contact + deal. Recording link + transcript URL attached.
Pipeline-driven outreach
Pull contacts directly from any HubSpot list, view, or pipeline-stage filter. The list refreshes nightly as records move through stages.
Lifecycle stage automation
Niche updates lifecycle stage based on call outcome — "Customer" when appointment is booked, "SQL" when qualified, "Unqualified" when DND requested.
Workflow trigger
Fire any HubSpot workflow from a Niche disposition — onboarding sequences, post-booking nurtures, win-back automations, all kicked off in HubSpot from a Niche call event.
Multi-portal agency mode
Run Niche across multiple HubSpot portals from one Niche org. Each portal's data stays isolated, billable, and audit-logged separately.
Setup
Live in 40 minutes.
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Step 01
Connect via OAuth
Authorize Niche on your HubSpot portal. We request only the scopes we need (contacts, companies, deals, calls, lifecycle).
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Step 02
Map activity types
Tell Niche which HubSpot Call Type maps to inbound vs. outbound, qualification vs. closing.
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Step 03
Pick lists for outreach
Choose which HubSpot lists become campaign audiences. Mark them static or smart.
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Step 04
Go live
Activities + dispositions start flowing into HubSpot immediately, backfill on request.
Popular with
Shops on HubSpot that run on Niche.
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Legal
Personal injury, family, criminal defense, immigration — every call could be a $40K case or a 4-minute time sink. Niche runs the intake script, screens for case fit, and books qualified leads with your paralegal — 24/7, conflict-aware, transcript-perfect.
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Electrical
You're in someone's basement until 7 PM. The next homeowner can't reach you — they call the next electrician. Niche answers, qualifies the project (panel upgrade vs. outlet add), and books the estimate without you reaching for your phone.
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Restoration
Emergency restoration is a sprint. Every flood, fire, or mold call goes to 3–5 companies in the first 10 minutes. Niche picks up before the second ring, qualifies severity, and dispatches the on-call crew — every single time.
FAQ
Questions people on HubSpot ask.
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Does Niche log activities on the contact + the deal?
Yes. Each call writes a HubSpot Call activity on the contact, and if there's an associated open deal, on that deal too. The recording + transcript URLs are stored as activity properties.
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Can it update lifecycle stages automatically?
Yes. Configure rules — booking → Customer, qualified → SQL, DND → Unsubscribed — and Niche updates the lifecycle stage at end of call.
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How does outreach work with HubSpot lists?
Pick any active or static HubSpot list. Niche pulls the contact universe on campaign create and re-syncs nightly so the active list reflects current filter logic.
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Multi-portal support for agencies?
Yes. One Niche organization can manage outreach + voice across multiple HubSpot portals. Each portal has isolated data, isolated billing, and a separate audit log.
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