Send as the shop. Replies land in the thread.
Per-business Gmail OAuth. Niche sends and receives as that mailbox so email conversations stay under the address customers already know — not a shared noreply domain.
What syncs, and when
No CSVs. No nightly cron.
Live, bidirectional, idempotent. Niche reads what it needs from Gmail and writes back at the right moment in the conversation.
- Outbound email as the connected mailbox Out AI email / workflow
- Inbound replies in that mailbox In On receive
- Thread correlation Both On send + receive
What it actually does
Five things only happen when Niche talks to Gmail.
One mailbox per business
Gmail is not an org-wide token. Each location connects the inbox that should send. Reconnect re-runs consent if scopes change.
From the address they emailed
Messages go out as the connected Gmail user so replies thread in that inbox, which Niche then journals back onto the lead.
Email channel, not the CRM
This is transport for the AI email channel. Pushing contacts to GHL or AccuLynx is a separate CRM card.
Setup
Live in 30 minutes.
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Step 01
Open the business App Marketplace
Gmail requires a businessId. Org-only connect is not supported.
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Step 02
Connect Gmail
OAuth to the Google user that owns the shop inbox. Approve the Gmail send/receive scopes Niche requests.
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Step 03
Send a test
Trigger an email step and confirm it appears in Sent on that Gmail account, then reply and check the lead thread.
Popular with
Shops on Gmail that run on Niche.
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Legal
Personal injury, family, criminal defense, immigration — every call could be a $40K case or a 4-minute time sink. Niche runs the intake script, screens for case fit, and books qualified leads with your paralegal — 24/7, conflict-aware, transcript-perfect.
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Restoration
Emergency restoration is a sprint. Every flood, fire, or mold call goes to 3–5 companies in the first 10 minutes. Niche picks up before the second ring, qualifies severity, and dispatches the on-call crew — every single time.
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HVAC
Niche answers the 2 AM no-heat call, qualifies the system + age + brand, and dispatches the on-call tech — before the homeowner dials the next HVAC company in their browser.
FAQ
Questions people on Gmail ask.
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Can one Gmail cover every location?
You can connect the same Google user on multiple businesses, but each business stores its own token. There is no org-level Gmail connect like Google Ads.
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How do I disconnect?
There isn't a disconnect button on the card yet. Reconnect re-runs consent. To revoke, remove Niche from Google Account → Third-party access, then reconnect if you still need it.
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