Campaigns in Ads. Spend next to booked jobs.
OAuth Google Ads at the org or per business. Niche pulls campaign, ad group, and keyword performance, and uses the same connection to discover Local Services accounts for LSA leads.
What syncs, and when
No CSVs. No nightly cron.
Live, bidirectional, idempotent. Niche reads what it needs from Google Ads and writes back at the right moment in the conversation.
- Campaign / ad group / keyword stats In Reporting pull
- Account + MCC mapping In On connect
- Local Services account discovery In On connect + refresh
What it actually does
Five things only happen when Niche talks to Google Ads.
Org-wide or per location
Connect once at the organization, or attach individual businesses. Disconnecting the org-level token also disconnects every business that inherited it — the marketplace card warns before that.
Performance in Advertising
Campaign, ad group, and keyword numbers land in Niche advertising views so CPL is compared to booked work, not just Google's dashboard.
This is also how LSA connects
Local Services leads use this same OAuth. See the Google Local Services page for polling, in-thread reply, and human-handoff behavior.
Setup
Live in 30 minutes.
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Step 01
App Marketplace → Google Ads
Connect with a Google user that can see the Ads (and LSA, if you run it) accounts you care about.
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Step 02
Pick accounts
Select which Google Ads customer IDs each Niche business should use, including MCC children.
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Step 03
Confirm reporting
Open Advertising and check that campaigns populate. For LSA, send a test lead after the first poll.
Popular with
Shops on Google Ads that run on Niche.
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HVAC
Niche answers the 2 AM no-heat call, qualifies the system + age + brand, and dispatches the on-call tech — before the homeowner dials the next HVAC company in their browser.
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Roofing
After a hailstorm, your phone rings off the hook for 48 hours. Niche answers every one, qualifies coverage + scope, and books the inspection — while your sales reps focus on the quotes that are already on the table.
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Legal
Personal injury, family, criminal defense, immigration — every call could be a $40K case or a 4-minute time sink. Niche runs the intake script, screens for case fit, and books qualified leads with your paralegal — 24/7, conflict-aware, transcript-perfect.
FAQ
Questions people on Google Ads ask.
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Org connect vs business connect?
Org-level OAuth can cover every location. You can also connect a single business. An org disconnect tears down business connections that used that token.
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Does this manage bids automatically?
The connection is for account access, reporting, and LSA lead ingest. Bid and budget automation lives in Advertising once the account is linked.
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