LSA lead in. Reply in the same thread.
There is no separate Local Services login. Connect Google Ads; Niche finds which of those accounts runs Local Services, polls for new leads and messages, and replies in the conversation the customer already sees in Google.
What syncs, and when
No CSVs. No nightly cron.
Live, bidirectional, idempotent. Niche reads what it needs from Google Local Services and writes back at the right moment in the conversation.
- LSA leads (name, phone, service) In Poll, every few minutes
- Customer messages In Same poll
- Replies in the LSA conversation Out Live
- Human-reply detection In On next poll
What it actually does
Five things only happen when Niche talks to Google Local Services.
Ads connect is the LSA connect
App Marketplace has Google Ads, not a second Local Services card. Niche discovers LSA on the linked Google Ads accounts.
Reply where Google already is
Messages go back through the Local Services conversation. The customer does not need to switch apps to keep talking.
Stand down if a human replies
If someone at your shop answers in the Google LSA inbox or app, Niche sees it on the next poll and stops automating that lead.
Setup
Live in 30 minutes.
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Step 01
Connect Google Ads
App Marketplace → Google Ads. Use a Google user that can see the Local Services account.
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Step 02
Confirm LSA is on that account
Niche finds Local Services on its own. If nothing shows, the connected user likely lacks access to the LSA account.
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Step 03
Send a test lead
From the Google LSA dashboard, send a test and watch it appear in Leads.
Popular with
Shops on Google Local Services that run on Niche.
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HVAC
Niche answers the 2 AM no-heat call, qualifies the system + age + brand, and dispatches the on-call tech — before the homeowner dials the next HVAC company in their browser.
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Plumbing
Burst pipe, backed-up drain, water heater out — the first plumber to answer wins. Niche picks up in under a second, qualifies severity, and dispatches a tech before the homeowner has called anyone else.
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Legal
Personal injury, family, criminal defense, immigration — every call could be a $40K case or a 4-minute time sink. Niche runs the intake script, screens for case fit, and books qualified leads with your paralegal — 24/7, conflict-aware, transcript-perfect.
FAQ
Questions people on Google Local Services ask.
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Why isn't there a Local Services card?
Leads come through the Google Ads API. Connecting Google Ads is the setup. Niche then detects which linked accounts run Local Services.
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How fast do leads show up?
Niche polls every few minutes — not a Google push webhook. If a test lead is missing, wait one poll cycle before reconnecting.
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What if we answer in the Google app?
Niche treats that as a human takeover and stands automation down for that lead so you don't double-message.
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