Yelp ad programs. Run from Niche.
Reseller-tier Yelp credentials unlock Advertising Manager: create, pause, and backfill ad programs, then watch spend against the leads those programs actually produced.
What syncs, and when
No CSVs. No nightly cron.
Live, bidirectional, idempotent. Niche reads what it needs from Yelp Advertising and writes back at the right moment in the conversation.
- Ad programs + budgets Both On save / refresh
- Program performance In Reporting pull
- Historical program backfill In On credential save
What it actually does
Five things only happen when Niche talks to Yelp Advertising.
Advertising Manager, not a spreadsheet
Create, modify, and pause Yelp ad programs inside Niche. The lead-gen Yelp card does not unlock this UI — ads need reseller access from Yelp.
Backfill existing programs
After credentials land, run Backfill to import every program already running on the account so reporting isn't missing last quarter.
Spend next to booked work
Yelp spend sits in the same advertising views as Google Ads and Thumbtack, so CPL is compared against jobs that actually booked — not just clicks.
Setup
Live in 40 minutes.
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Step 01
Request access
App Marketplace → Yelp Advertising → Enable. Niche coordinates reseller paperwork with Yelp.
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Step 02
Paste Client ID + Secret
When Yelp issues credentials, add them on the card. They are not the same OAuth token as the lead-gen Yelp connect.
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Step 03
Backfill programs
Import existing campaigns so history isn't a blank slate on day one.
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Step 04
Manage from Advertising
Budgets, pauses, and performance live under Advertising — not the lead inbox.
Popular with
Shops on Yelp Advertising that run on Niche.
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HVAC
Niche answers the 2 AM no-heat call, qualifies the system + age + brand, and dispatches the on-call tech — before the homeowner dials the next HVAC company in their browser.
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Roofing
After a hailstorm, your phone rings off the hook for 48 hours. Niche answers every one, qualifies coverage + scope, and books the inspection — while your sales reps focus on the quotes that are already on the table.
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Restoration
Emergency restoration is a sprint. Every flood, fire, or mold call goes to 3–5 companies in the first 10 minutes. Niche picks up before the second ring, qualifies severity, and dispatches the on-call crew — every single time.
FAQ
Questions people on Yelp Advertising ask.
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I already connected Yelp. Why don't I see ads?
Lead-gen OAuth and advertising credentials are independent. Connecting Yelp for messages does not grant Advertising Manager. You need Yelp to issue reseller-tier Client ID and Secret.
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Who gets the reseller credentials?
Yelp gates them. You request Enable in the marketplace; Niche handles the paperwork with Yelp, then you paste the issued Client ID and Secret.
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